East Lothian’s visitor economy continues to thrive, with the latest tourism impact figures showing a 9% year-on-year increase in economic benefit, generating £379 million in 2024.
According to the STEAM (Scottish Tourism Economic Activity Monitor) report, 1.56 million visitors came to East Lothian last year - up 9.5% on 2023 and 14% higher than pre-pandemic levels. Notably, overnight stays rose sharply, with staying visitor numbers increasing by 20.3%. These visitors generated over 2 million overnight stays, contributing £311 million to the local economy.
Day visitors also played a vital role, making up 63% of all visits and generating £68 million in economic impact.
Tourism spending supported more than 4,600 full-time equivalent jobs across the region, with accommodation, food and drink, and transport being the largest employment sectors.
Councillor John McMillan, East Lothian Council spokesperson for Environment, Economic Development and Tourism, said:
“These results reflect the ongoing strength of East Lothian as a visitor destination. The significant growth in overnight stays shows the appeal of our coast, countryside and communities, and the vital role tourism plays in supporting local jobs and businesses.”
