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Visitor Economy

East Lothian is a dynamic region that combines the best of Scotland’s natural beauty with a thriving tourism industry, creating unique opportunities for businesses. Just 30 minutes from Edinburgh, East Lothian offers over 40 miles of stunning coastline, golden beaches, rolling countryside, and world-class links golf courses, attracting visitors year-round. 

The region’s excellent connectivity, with direct access via the A1 and frequent rail links from Edinburgh, makes it easily accessible from across Scotland and the south of England. This proximity to the capital, combined with a well-connected transport network, ensures that East Lothian is a desirable location for both tourists and businesses alike. 

East Lothian's vibrant tourism sector is supported by award-winning attractions including the Scottish Seabird Centre, historic landmarks such as Tantallon Castle and Bass Rock, and a diverse range of accommodations - from luxury hotels and B&Bs to unique glamping sites and seaside retreats. The area also boasts a rich food and drink scene, with farm shops, local pubs, fine dining, and seafood experiences. 

Visit East Lothian is the Destination Marketing and Management Organisation (DMMO) for the region. It promotes East Lothian as a visitor destination via Visit East Lothian a consumer facing website, social media, and marketing and PR initiatives. Tourism businesses receive a free listing on the website as well as access to a Members area where there is a wealth of information on the visitor economy and support available. Quarterly newsletters ensure that tourism businesses are kept up to date with upcoming opportunities and events. 

With a strong commitment to sustainable tourism and development, East Lothian presents a compelling opportunity for businesses to invest and grow in a region that balances natural beauty with economic potential. By locating in East Lothian, businesses can leverage a flourishing tourism market, a high quality of life, and easy access to Scotland's capital and beyond.